What was the inspiration behind the book?

What did you hope to accomplish by writing the book?

Who is the book written for?

Why do you think that ‘engagement’ is the key to success?

Why is engaging employees so difficult?

You talk in the book about fear holding people back – what do you mean?

Do you practice what you preach in your own company?

Which companies have figured out how to engage employees?

How will this book help companies to implement change?

What markets need to engage employees the most?

Can the book help equip companies for a possible recession?

What do social networking and engagement have in common?

The importance of ‘shared meaning’: a story from Taco Bell

Relevance and curiosity: lessons from a 5th grader

Games and business strategy: what do they have in common?